Free guest Wi-Fi is no longer an amenity, it’s a necessity. Wi-Fi Marketing transforms guest Wi-Fi into an engaging customer experience that collects customer data and boosts revenue. Perception Marketing’s platform allows you to market products and services to your customers in real time and measure results.
CUSTOMER INSIGHTS
One of the most powerful tools businesses can use is its own customer data. With Perception Marketing’s Wi-Fi you can access detailed customer analytics, enabling you to engage with clients through highly targeted communications.
CUSTOM CAMPAIGNS
Wi-Fi Marketing offers multiple features to market to customers and analyze their behavior to increase revenue for your store. Increase engagement and repeat visits with branded campaigns through SMS, email, and social media.
ANALYTICS
Wi-Fi analytics can significantly enhance your customer interactions, help you refine your marketing tactics, and send relevant campaigns to your customers in real time.
82% of smartphone users consult their phones on purchase decisions while shopping.
75% of shoppers admitted to using their mobile device while shopping in store.
HOW IT WORKS
- 1Customer enters your establishment
- 2Customer joins your free guest Wi-Fi and is greeted with a branded splash page
- 3Customer logs in via email, Facebook or Twitter
- 4You collect your customers’ contact and demographic information
- 5Your database now allows you to send real-time customer communications (such as coupons/discounts, surveys, announcements and more) via splash pages, email, social and SMS
- 6Measure your ROI through click-through rates, open rates, increased engagement and repeat visits
Campaign Management & Analytics
Wi-Fi analytics can significantly enhance your customer interactions, help you refine your marketing tactics, and send relevant campaigns to your customers in real time. Our easy-to-use portal congregates everything in one place so you can quickly manage and take action on your insights and campaigns.
